About - White City Group

white city
is our point
of view

A blank canvas, a clear space for endless opportunities for ideas and creations in the urban space.

Filling White Spaces

We understand the city, its dynamism, and constant change that keeps a city bustling with life. The White City Group’s vision is characterized by humility and respect for the past, alongside intellectual boldness, curiosity, and groundbreaking creativity.
Since 2003, we have developed and bettered dozens of unique, innovative, and creative real-estate projects that are always at the forefront of the city's development; We’re always after the next big thing, forecasting trends in urban development. Stay tuned.

White City Building Managment

Itzik Ben Shoham
Chairman
Itzik began his career as a leading developer in preservation and conservation projects in Tel Aviv. In 2003, he founded The White City Group. Under his leadership, the company has made wide-scale investments and property developments, thus becoming a trendsetter in the local real estate arena. Today, as part of expanding the company's activities abroad, Itzik divides his time between Israel and Europe. As of 2018, he serves as the group's Chairman.
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Amikam Berger
CEO
Amikam joined The White City Group in 2007 as VP of Planning and Engineering and has been the group’s CEO since 2022. He has over 25 years of experience planning, developing, and constructing real estate projects, previously holding VP of Engineering positions at leading development companies. Amikam holds a BA in Mechanical Engineering and MEng in Construction Management - Civil Engineering from the Technion.
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Omer Gutholtz
CEO Urban Renewal
Omer joined the White City Group in 2016 as VP of Planning and has been the VP of Urban Renewal Department since 2017. He has over 15 years of experience in planning, managing, supervising, and executing residential projects in central Tel Aviv. In the past he worked as a planning team manager for residential buildings, project manager and construction supervisor. Omer holds a BA in architecture from the Technion, Haifa.
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Moran Barkan
CFO
Moran is the CFO at White City Group. She has over 15 years of experience in real estate with a specialization in the hotel industry in Israel and abroad. She served as finance manager and a managing partner in the European arm of a leading hotel chain. She has managed large international teams, hotel operations, and mergers and acquisitions. Moran holds a BA in Economics and Accounting from Tel Aviv University.
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Eden Golan
VP Sales and Marketing
Eden serves as the VP of Marketing at the White City Group. She has vast experience in developing and marketing luxury projects, having managed a real estate development company for a decade and being responsible for the construction and sale of some of Israel's most expensive projects. Eden holds a BA in Communication from Reichman University (IDC Herzliya) and an MBA from Hebrew University's Executive program.
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Maor Cohen
VP and Legal Advisor
Maor serves as VP and legal advisor at the White City Group. Has a decade of experience in the real estate industry and entrepreneurship, both in the legal field and in the commercial and business, specializing in negotiations, and large complex transactions, including residential construction projects and luxury hotels. Maor holds an LL.B from the College of Management Academic Studies.
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Alon Hachmon
VP Engineering
Alon currently serves as a VP of Engineering at the White City Group. He has over 13 years of experience in developing, planning, managing, supervising, and executing residential projects in central Tel Aviv and the surrounding area. He has previously worked at one of the leading Construction & entrepreneurships firms in Israel. Alon holds a BE in Engineering from Ben Gurion University, Beer Sheva.
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Guy Halfon
VP Planning
Guy currently serves as the VP of Planning at the White City Group. He has over 15 years of experience in residential planning, licensing, and complex zoning, specializing in the city of Tel Aviv. He has previously worked at one of the leading architectural firms in Israel and abroad. Guy holds a BA in Architecture from Tel Aviv University.
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meet our team

Company Architect
Sharon Kellner
Deputy VP Urban Renewal
Halel Afik
Urban Renewal Head Aarchitect
Michal Weintraub
Accountant
Royi Rabani
PA to the Chairman
Yama Shemesh
Italy Relations Coordinator
Michaela Arbib
Bookkeeper
Yael Halawi
Bookkeeper
Diana Zvinyatsky
Architect
May Broudo
Bookkeeper
Samantha Shomer
Project Manager
Shlomi Or
Marketing Department Office Manager
Abishag Shenar